Ewan leads Channel 4’s commercial relationships working with agencies & clients across the UK & Ireland.
He is passionate about the positive impact of television in our lives and believes connecting brands with high quality content at scale is enormously powerful. Ewan and his team partner advertisers across the full Channel 4 ecosystem from: spot advertising, sponsorship, digital and data products, AFP, creative solutions, product placement and social content creation.
His strategic focus is around developing the advertiser pipeline to connect both existing and new advertisers with Channel 4 audiences for the long term.
Ewan is a strong advocate of the talent that thrives in the creative industries across all parts of the UK & Ireland.